Ideal Foods Company
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Ideal Foods Company

 

This month's small Business Success Story features Robb Greg, founder of the Ideal Foods Company. Robb's entrepreneurial journey began with a common motivation: he identified a problem with the quality of available salsas and was determined to solve it. Through grit and determination, Robb has created several FDA-approved organic salsas and hot sauces, which are increasingly available in stores throughout Colorado and beyond. Learn more about Robb's incredible story below.

Ideal

 

What is your name? And what is the name of your business? 

 

Robb Gregg and Ideal Foods Company.

 

 

How long have you been in operation? And what services/ products do you provide? 

 

Ideal Foods Company has been in full operations for just over a year and started up in 2017. Currently Ideal Foods Company has Blend Salsa, Baja Hot Sauce, and Pure Spice Blends all of which I've founded. Blend Salsa has 3 FDA approved salsas, Baja Hot Sauce has 3 FDA approved, and Pure Spice Blends has 2 products that will be ready for production soon.

 

 

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What makes your business different? And what would you say is your small business superpower? 

 

What makes us different is my passion for creating the best-tasting products on the market! The salsa and hot sauce market in Colorado is very saturated with products and if you don't produce something different, unique, and better tasting you won't have much success. What else makes us different, is we only use all-natural high-quality fresh ingredients, without any additives or preservatives. This makes for a much better-tasting product without that odd aftertaste that you get from many store-bought salsas. That odd aftertaste was the main reason I started making my own salsas. Our products are 100% Vegan, non-GMO, gluten-free, and dangerously delicious on everything. Being able to completely understand all the ingredients in our products makes us different. You can't understand some of the ingredients in a lot of products out on the market today! Finally, what really makes me different is that I moved to Mexico in 2016/2017 to better my craft. While there I opened and operated my own taco stand. My small business superpower is making the best-tasting products you can buy, working really hard to get my products out there, and making contacts every day. 

 

 

What has been the driving force behind your business? And in what ways are you hoping to grow in the future? 

 

My driving force is to get people to try my amazing products and keep creating/inventing new amazing recipes. It's a really great feeling when people tell you how much they enjoy your products and recipes. Currently having the best-selling salsa at Lucky's Markets is another big driving force. Growing in the future, we have been approved by Natural Grocers and will be going semi-national with their 120-plus stores. Will be a vendor at the new Clark's Market opening in Lowry this summer and adding stores weekly. We'll also be doing farmer's markets, events, and shows all over the state until the end of the year and into next.

 

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    Where can people find more information about your business? And do you have any closing thoughts you'd like to add?

     

    You can find more information and the most current updates on our Instagram, Facebook, and website @idealfoodscompany and www.idealfoodscompany.com. Closing thoughts, I want to thank everyone and the stores who support us!

     
    Website: www.idealfoodscompany.com
    Instagram: www.instagram.com/idealfoodscompany
    Facebook: www.facebook.com/idealfoodscompany
     

    Robb Greg's story with the Ideal Foods Company showcases the power of determination and innovation in entrepreneurship. His FDA-approved organic salsas and hot sauces are a testament to his hard work, now enjoyed by customers across Colorado and beyond. Robb's success is a reminder that identifying and solving a problem can lead to remarkable achievements.

     
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